Thania's Blog

A tool for English Language Practice

Ingredients for a winning recipe

Posted by Thania on May 23, 2011

MONDAY
MANNA

May
23
, 2011

Thirteen years at service to the world’s business
community

By: Jim Lange

If there is
one truism in life – and especially the business and professional world – it is
that “stuff happens,” things transpire for no apparent reason, things you cannot
explain.

·         An important sale you were
expecting to close after extraordinary effort suddenly falls
through.

·         You lose a major client,
without warning or understandable cause.

·         You do not receive the
promotion you had been expecting to get – or you do get the promotion,
but it fails to turn out as you had hoped or
anticipated.

·         A key staff person
suddenly resigns and goes to a competitor, after you had invested much time and
money in training that individual.

When things
like this take place, we often wonder, “What did I do to deserve this?” or even,
“Why did God have to do this to me?” Sometimes we will never gain a satisfactory
explanation. Other times, however, we do receive an answer to our “why”
question. The following story provides a wonderful
illustration:

A daughter
was telling her mother about how everything in her life seemed to be going
wrong, that she was failing her math class, her boyfriend had broken up with
her, and her best friend was moving away. Her entire world seemed to be crashing
down.

As the
daughter was expressing her tale of woe, her mother was baking a cake. Pausing
from her activity, she interrupted her daughter to ask if she would like a
snack. The daughter responded, “Absolutely Mom, you know how much I love your
cake!”

“All right,
here, have some cooking oil,” her mother said, reaching the bottle of oil toward
her daughter. “Yuck!” said the daughter.

“How would
you like a couple raw eggs?” the mother asked, holding them out toward her. “No,
Mom – that would be terrible!”

“Would you
like to eat some flour then?” the mother inquired. “Or maybe baking
soda?”

“Mother, why
are you asking me that? All of those would be awful to eat!”

At that
point the mother replied: “Yes, all those things seem bad all by themselves. But
when they are put together in the right way, they make a wonderfully delicious
cake. And if you forget to include even one ingredient, the result will not be
very good.

“God works
the same way,” the mother continued. “Many times we wonder why He would let us
go through such bad and difficult times. But God knows that when He puts these
things all together, in His perfect, all-knowing order, they always bring about
an outcome for our good! We just have to trust Him – and eventually they all
will combine to make something wonderful!”

This is why the Bible can
give us this promise:
“And we know that in all things God
works for the good of those who love him,
those
that
have been called
according to his purpose”

(Romans
8:28).

Until next week!


© 2011 by Jim
Lange
. Jim
is a chapter president with Truth@Work (www.christianroundtablegroups.com), a
ministry to people in the workplace. He writes a regular online blog,
www.5feet20.com, and is the author of a
book
, Bleedership: Biblical First-Aid for
Leaders.
He
and his family live near Toledo, Ohio, U.S.A.


© MONDAY MANNA is a weekly issue of CBMC
INTERNATIONAL a non-profit, evangelical ministry that exists to serve business
and professional people as followers of Jesus; to present Jesus Christ as Lord
and Savior to business and professional men.
© 2009 ALL RIGHTS RESERVED TO
CBMC BRASIL – liong@cbmc.org.br – www.cbmc.org.br Also available in French,
German, Italian, Portuguese and Spanish versions. If you don’t want to receive
this e-mail article, please send a message to the person who sent it to you, or
if you have received it directly from CBMC, please contact

http://www.cbmc.org.br


Reflection/Discussion Questions

1.    Do you ever
find yourself perplexed by unexpected setbacks, when things do not happen as you
had hoped or anticipated they would? At such times, how do you typically
respond?

2.    When such
things come about, do you ask questions such as Jim Lange suggests – “What did I
do to deserve this?” or, “Why did God let this happen?” Explain your
answer.

3.    What is your
reaction to the illustration about baking a cake – that by themselves, the
separate ingredients are not very appetizing, but together they have a very
tasty, satisfying result? Does this analogy relate to situations you have
experienced in the workplace?

4.    The Bible
passage, Romans 8:28, is presented that states, “in all things God works for the
good of those who love him, who are called according to his purpose.” What is
your reaction to this? Do you believe it can be applied to today’s workplace in
a practical way? Why or why not?

NOTE: If you
have a Bible, consider these other passages that relate to this
topic:

Joshua
1:6-9; Isaiah 26:3, 40:31, 41:10, 55:8-11; Jeremiah 29:11; Philippians
4:19

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Evaluate and Create Your Call to Action

Posted by Thania on May 23, 2011

By , About.com Guide

Do you have a call to action in your marketing materials?

Go ahead take a look.  In your marketing materials do you tell them what to do next?

Let’s consider that your potential customer has picked up a piece of your marketing collateral, perhaps it’s that fantastic brochure you just had designed.  They begin to read it and as they flip through the brochure they realize hey might be able to use your services, but they get to the end and they don’t know what to do, because you presented them with no call to action.

You didn’t tell them to call you. You didn’t tell them to visit your website.  They contemplate, they ponder and then they toss away your brochure without even contacting you.

Sound absurd?  It happens all the time, that’s why I want to talk to you about the importance of your call to action.

When it comes to marketing, your call to action is the most important part of your marketing campaign. It’s truly amazing to me how many companies don’t include a call to action on their marketing materials or their websites.

The best way that I’ve found to create an effective call to action is imagine the questions the consumer has when viewing your marketing information.

Let’s just take a look at a few that come to mind immediately.

  • How do I contact them?  Are they available via telephone, internet, fax, or email?
  • Why should I buy from them?  What do they offer me?  Will they save me money? Will they make my life easier? Are they better than their competition?
  • Is there any immediacy? Are they running any promotions if I contact them before a deadline date? Will I receive a discount if I act now?

Does your marketing material answer all of those questions?

If you said yes, fantastic.  Let’s continue with ways to make sure our call to action is strong enough and if not how can we make it stronger?

Your call to action must include every way possible that they can contact you and buy from you.  Include your telephone number, your address, your website address and of course your email.  Share with them how your product will solve a problem they may be encountering.  Solution-position your product so it touches the spot of pain your consumer is feeling and flesh out those benefits, now tell them how to get those benefits.

If you do these simple things you can create a strong call to action that will in fact increase the potential customers that contact you just from reading your marketing material.

http://marketing.about.com/od/strategytutorials/a/calltoaction.htm

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ABC

Posted by Thania on May 9, 2011

Posted in Basic Stuff | Tagged: | Leave a Comment »

Where’s he? What’s he doing?

Posted by Thania on April 25, 2011

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10 Lost Cities Of The World

Posted by Thania on April 25, 2011

Provided by Forbes

These ancient wonders are well worth a visit, even in troubled times.

By Morgan Brennan

Petra in Jordan
Petra, Jordan

Photo: Ed Freeman/Getty Images
More from Yahoo! Travel

Gazing at the Andean peaks soaring above the Lost City of the Incas and the lush valley below, it’s easy see why it was voted one of the New Seven Wonders of the World in 2007. The 15th century A.D. Peruvian site was abandoned shortly after Spanish conquistadors invaded the neighboring areas, falling to ruin until 1911, when an American scholar stumbled across the remains.

History’s once glorious metropolises have become ever more sought-after destinations as Americans get back into travel mode. Machu Picchu welcomes as many as 1 million tourists annually, and that number is said to be growing as much as 6% per year.

The Americas offer travelers dozens of lost cities to explore. Mexico has the Mayan city of Chichen Itza, with Mesoamerica’s largest ball court and the hulking pyramidal remains of Teotihuacan, with its well-preserved, color-splashed murals. There’s Tical in Guatemala and Copan in Honduras. Even the the Western U.S. boasts the tumbleweed-strewn ghost towns of two centuries ago.

In Pictures: 15 Lost Cities Of The World

1. Petra, Jordan

Country: Jordan

Civilization: the Nabataeans

Inhabited: sixth century B.C.

This rose-colored city carved from cliffs garnered fame in the West thanks to the 1980s blockbuster Indiana Jones and the Last Crusade.

Chichen Itza, Mexico
Chichen Itza, Mexico

Photo: John Elk III/Getty Images

2. Chichen Itza, Mexico

Country: Mexico

Civilization: the Mayans

Inhabited: 600 to 1000 A.D.

Site of one of Mesoamerica’s largest ball courts, this royal city is located near a massive underground cenote, or sinkhole, where the bodies of human sacrifices were dropped.

Derinkuyu Underground City
Derinkuyu Underground City

Photo: Thinkstock

3. Derinkuyu Underground City, Turkey

Country: Turkey

Civilization: possibly the Phrygians

Inhabited: Approximately eighth century B.C.to 10th century A.D.

This underground network has more than 10 floors and room for up to 50,000 people, plus livestock. It is rumored to have been a hideout for early Christians escaping Roman persecution.

Machu Picchu, Peru
Machu Picchu, Peru

Photo: Glowimages/Getty Images

4. Machu Picchu, Peru

The results of the survey suggest that ease of learning the local language and adapting to the local culture are areas in which the U.S. fares well in as an expat destination–despite low scores in organizing finances and health care.

Angkor, Cambodia
Angkor, Cambodia

Photo: Otto Stadler /Getty Images

5. Angkor, Cambodia

Country: Cambodia

Civilization: the Khmer Empire

Inhabited: ninth century to 15th century A.D.

More than a thousand temples, including Angkor Wat, populate this long-time Khmer capital. It declined after a successful attack by invaders from what is now Thailand.

Pre-Roman Carthage, Tunisia
Pre-Roman Carthage, Tunisia

Photo: iStockphoto

6. Pre-Roman Carthage, Tunisia

Country: Tunisia

Civilization: the Phoenicians

Inhabited: 650 to 146 B.C.

Carthage was home to the Roman Empire’s arch-nemesis, Hannibal. It was burned and the earth salted during the final Punic War.

Pompeii, Italy
Pompeii, Italy

Photo: Dhuss/iStockphoto

7. Pompeii, Italy

Country: Italy

Civilization: the Roman Empire

Inhabited: seventh/sixth century B.C. to 79 A.D.

Pompeii was a cultural center and vacation destination for Roman high society until it was destroyed in 79 A.D. by the eruption of Mount Vesuvius. Left behind are naturally ash-encased mummies.

Memphis, Egypt
Memphis, Egypt

Photo: DEA /A. VERGANI/Getty Images

8. Memphis, Egypt

Country: Egypt

Civilization: the Ancient Egyptians

Inhabited: third millennium B.C. to seventh century A.D.

Located at the mouth of the Nile delta, Memphis thrived for centures as a center of trade, commerce, religion and royalty. Foreign invasions, including one by Alexander the Great, let to its demise.

Teotihuacan, Mexico
Teotihuacan, Mexico

Photo: Dmitry Rukhlenko/iStockphoto

9. Teotihuacan, Mexico

Country: Mexico

Civilization: possibly the Totonac people

Inhabited: 100 B.C. to 250 A.D.

This city, the founders of which remain a mystery, is home to some of the largest pyramids in pre-Columbian America. It inspired several major empires, those of the Zapotec and Mayans.

Mosque City of Bagerhat, Bangladesh
Mosque City of Bagerhat, Bangladesh

Photo: Lonely Planet Images/Alamy

10. Mosque City of Bagerhat, Bangladesh

Country: Bangladesh

Civilization: Khan Jahan Ali

Inhabited: 15th century A.D.

The city formerly known as Khalifatabad was founded by a Turkish general. It boasts more than 50 Islamic monuments and the Sixty Pillar Mosque, constructed with 60 pillars and 80 domes.

http://travel.yahoo.com/p-interests-39274939

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Traction

Posted by Thania on April 24, 2011

http://www.saddleback.com/mc/m/f6d5/

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Business Plan

Posted by Thania on April 6, 2011

Writing a Successful Business Plan

By , About.com Guide

A well-written business plan must include long-term targets and means for achieving goals in quality, cost, delivery, and morale. A number of factors concerning the company’s strategy should be discussed including: short term launch projections, long term goals, product advantages, financial backing and competitive advantages.

Other important categories include the following information:

  • Quality/Customer Satisfaction
  • Sales, Market Share, Labor Costs, Production Costs, Profit Margin
  • Number of New Products or Services, R & D Costs, Accuracy of Research
  • Office Location, Headquarters Location, Business Expansion Plans

Business plans should be to the point. Prospective investors need to find convincing information quickly, while being persuaded of potential market growth and profitability at all times. Business plans should convince without hard selling. Let your most impressive statistics speak for themselves and investors are bound to be impressed. When trying too hard to sell a product in a business plan, potential investors question the underlying facts of your presentation.

Key Vocabulary Notes

long-term / short-term targets = specific business goals such as sales, market share, etc.
morale = how employees feel

Our long-term goals include opening stores in California. Our short-term goal is to increase production at our new facilities.

launch projections = A launch is made when a new product is introduced. A launch projection is a forward looking estimate at how the product will do in the market.

Our launch projections estimate that we will obtain 5% of market share in the first year.

financial backing = what financial resources will support the business plan

Financial backing is provided through an initial investment of $500,000.

competitive advantage = the advantages of your product over the competition

Our competitive advantage has been secured through multiple patents.

market share = the percentage of a market that a product or business has

We expect to obtain 15% market share in Canada within three years of launch.

profit margin = what percentage of profit will be made once costs are deducted

At $29.99 the profit margin per item is approximately 35%.

R & D costs = research and development costs

R & D costs will total $200,000 for the year.

to the point = direct, concise

Please get to the point.

potential market growth = the total opportunity of a new product

Our research shows potential market growth of 20% per year over the next five years.http://esl.about.com/od/businessenglishwriting/a/Writing-Business-Plans.htm

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Source Code trailer

Posted by Thania on April 5, 2011

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Hop Trailer

Posted by Thania on April 5, 2011

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Guilty Dogs

Posted by Thania on April 5, 2011

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